But it's more risky, because it could come with problems.
The iPhone 8 is about to be released.
What is the iPhone X made out of? There's no longer a home button - its functions have been replaced with a series of gestures - and Face ID is used instead of Touch ID. It's the first iPhone to use OLED, the first to use facial recognition, and among the first to get wireless charging support.
Said Mr Loo Wee Teck, Euromonitor International's head of consumer electronics: "The iPhone X is a top-of-the-range product and appeals to a different consumer segment". As this is what Apple usually does, we expected at least the iPhone 7/7 Plus to get discounted permanently. It's also a full-face design that virtually eliminates bezels, further adding to the aesthetic of the iPhone X. While iPhone 8 and iPhone 8 Plus are successors to last year's iPhone models (iPhone 7 and iPhone 7 Plus), iPhone X is the company's tenth anniversary edition of iPhone, which made its debut in January 2007.
"So many models may be confusing to consumers and Apple will likely need to simplify the portfolio in the next cycle or two", BMO Capital Markets analyst Tim Long said in a report.
The sales will start on November 3. Those phones will be available for pre-order starting Friday and in stores a week later, on September 22. They will be available to order on September 15, and will launch on September 22. The iPhone 8 and iPhone 8 Plus, for all their upgrades, feel like the last of the "first decade" of Apple smartphones.
Angela Ahrendts, Apple's senior vice president of retail and online stores, also gave a brief update at the event on Apple's brick-and-mortar retail strategy, saying among other things that a new Apple retail location will open in Chicago on October 20, that Apple's iconic glass box retail outlet in New York City will be remodeled, and that the company has other new locations planned for Washington, D.C. and elsewhere. It has 30% faster graphics than the A10, and runs 70% faster, according to Apple. The iPhone 8 Plus' 64GB variant is priced at Rs 73,000.
The new phone has the Super Retina Display in order to match the all-screen design.
One of the most aggravating things about the notch is that it takes a big bite out of photos, videos, and games displayed on the screen.
One of the new stand-out features of the Watch Series 3 is 4G connectivity allowing you to ditch your iPhone completely (apart from the initial set-up of the Watch 3). The iPhone 7 trade-in offers were too easily copied by rivals, resulting in a costly move that offered no competitive advantage, he said. Their new True Depth camera system also flaunts new ways to take self-portraits (selfies) using its array of sensors.
The iPhone 7 meanwhile has just one rear camera, but it's still 12MP and also has optical image stabilisation. While the iPhone 8 packs a single 12MP camera with f/1.8 aperture, the iPhone 8 Plus comes with a Dual 12MP camera setup with a wide angle and a telephoto lens. The Watch capabilities pushed Apple shares up more than 1 percent, but the iPhone X had few ground-breaking features that weren't already telegraphed, and the stock gave up those gains to end the day down 0.4 percent at $160.86. Unlike the face unlock security feature found on most smartphones, Face ID is apparently more advanced and secure than the competition. Apple claims that while there is a one-in-50,000 chance that TouchID can be unlocked by a random stranger, the odds rise to one-in-one-million with FaceID.More news: People Trying to Escape Hurricane Irma Struggle to Find Flights