"Our users have great success when using our app, trackers and scale together to help achieve their health and fitness objectives, with 70 percent of daily Aria users losing weight in the first six months", said Jon Oakes, vice president of product at Fitbit, in a statement.
Fitbit's new Ionic smartwatch was announced on Monday.
The watch has 2.5GB storage available, so you could download over 300 songs on to your watch and play them even when your phone wouldn't be near you.
"What I like about what Fitbit's doing is they're not positioning this as another smartwatch, but as a health and fitness smartwatch".
The sensor can also deliver more advanced stats like relative blood oxygen levels, which in turn helps the Ionic keep track of breathing habits.
Shares of Fitbit - known for its colourful wristbands that monitor heart rate, track sleeping patterns, count steps and calories - were up 5.9% at $6.07 on the New York Stock Exchange.More news: Protests as President Donald Trump returns to his NY home
Many official definitions of smartwatches, including those from the IDC, only include smartwatches that run third-party applications.
Fitbit has also rebranded the Fitstar Personal Trainer app to Fitbit Coach, which will also offer audio coaching sessions and guided health programs, among other personalized and interactive tools, for a subscription fee-you can set difficulty levels, focus on specific workout routines and there is a digital coach too. It also sports a heart rate sensor. The Ionic, meanwhile, employs Fitbit's new proprietary OS and App Gallery app store, enabling consumers to download apps to the watch without requiring an accompanying smartphone app. In the future, the Fitbit Ionic will support adding American Express, MasterCard, and Visa credit and debit cards from a number of banks in 10 different countries.
Garmin's VivoActive HR GPS watch is also a popular alternative. The smartwatch is now available for pre-sale at $299, $30 more than an Apple Watch. Right from the start we can notice that the price is quite expensive, especially when put in comparison with Apple Watch Series 1 which costs $269. The Fitbit Flyer uses a durable hydrophobic nano-coating that is supposed to be rain, splash, and sweatproof. This time, the company is venturing into the wireless headphones game by launching the Fitbit Flyer.
There's a three button controller on the wire and you'll be able to adjust the cable for your comfort, plus there's the standard variety of ear tips, wings and fins in the box that we've come to expect from in-ear headphones.
Both new products will be available from October in Australia.
You can see some of the influence of the Pebble software in the new FitbitOS running on the Ionic (Fitbit acquired Pebble last year), and that should ensure the app and notification experiences are smooth and intuitive. Let us know your first impressions in the comments!