For Jeff Wilke, CEO of Amazon Worldwide Consumer, the acquisition is an exciting opportunity to bring high-quality food to the masses.
That's not the only change to come.
Amazon Prime will become the online points-collecting system for customers and users will also be able to do their grocery shop online via Amazon, finding Whole Foods products among the millions of miscellaneous goods it sells online.
Whole Foods' private label brands, such as 365, will be available through Amazon.More news: Online gaming industry looking for the next Buzz
Social media users reacted favorably to the price cuts, whether they actually visited Whole Foods today or not. It was the first Whole Foods store in New York outside the greater New York City area, though there are plans to open a Buffalo branch.
"Unfortunately, Detroit doesn't have the best grocery stores, I can't use that as a comparison to a Whole Foods because I know the quality of food is just not". That's actually a little less than what my local grocery store charges for Chiquita bananas.
"You have to keep up with the competition", she said.
At the same time, Costco has a complete lineup of organic products that are approximately 30% less than the same items at Whole Foods.
"I think Amazon is probably more efficient because they're so big", he said. Kalyanam says certain items cost less because Amazon is investing in the long term, and is not focused on short-term profit. That should attract a whole new class of shoppers into the stores, and the higher volume could in time make up for lower margins. In Dallas-Fort Worth, Whole Foods started the year with a 2.5 percent market share in Dallas, the same as H-E-B Central Market.
Starting Monday, August 28, Whole Foods' prices have already been cut by up to 43% for all shoppers, Bloomberg reported.