Another new iOS feature for driving will be the integration of Do Not Disturb mode. It takes help of sensors on Apple device to user is on the move and once activated, it silences notifications and also keep the screen dark, so the owner focused on driving. On the right, iOS 11.

Apple said it is also using "on-device learning" to enable Siri to take people's tastes into account.

The Apple watch is getting a new operating system version that incorporates Apple's digital assistant (Siri) into it.

Your friendly (and sort of creepy) iPhone PA can now translate speech, starting out with English, French, German Chinese, Spanish and Italian and will come with improved note-taking and task management capabilities.

It is created to work with the Apple Music subscription service and can produce rich sound while tapping into the artificial intelligence power of Siri. Regarding the new keyboard option, Apple has a small write-up on the feature on its brand new iOS 11 feature page.

Users will be able to see Apple Maps, Apple's navigation application, while driving - though they will be unable to input destinations.

With the iOS 11 update, iPad users will be able to make use of the customisable Dock which will show the most frequently used apps or documents. In iOS 11, Maps will also provide better navigation while driving like speed limit, lane guidance so that one can avoid missing a turn or an exit.

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New features coming to iPhones and iPads include messages that sync to Apple servers in the cloud. Loop and Bounce effects can be added into live photos and long exposure can capture time and movement.

We did say at the top that the WWDC is known for iOS news, and this year was no different. "It's about being the best and giving the user an experience that delights them every time".

Other than this, Siri will also be offering relevant suggestions to users based on their usage of apps like Safari, News, Mail, Messages and others. And, for iPad, it brings new QuickType keyboard, which offers quick access to numbers, symbols and punctuation. This isn't crucial stuff, but it's the same way you spend more money on a 4K just works. Apple Pencil costs $99. Step two, touch it to the screen. (Many reviewers have suggested that the current incarnation of Apple's assistant already trails competitors in key respects.) "This is the start of the AI wars", he said. Apple's new payment service isn't for everyone.

Apple has also introduced changes to the App Store, App Store for iMessage, Control Center, Home, AirPlay 2 for consumers.

Apple today unveiled the all-new App Store, designed from the ground up to make discovering apps and games easier than ever before. The app also gets real-time lane guidance.

Imagine what Apple could do if it didn't mind losing money on one product like a home speaker or from potential future products like an Apple auto or glasses that mix the virtual world with reality like the Pokemon Go game.