A man uses a laptop in Tokyo, Japan.

As said in a report from Ars Technica, the vote has no immediate effect and the Republican-controlled House still needs to vote on the measure before the privacy rules are officially eliminated.

Last week, the US Senate voted to overturn rules preventing internet service providers from selling user's web browsing data without opt-in permissions.

The measure passed in a 50-to-48 vote largely along party lines. Using a tool called a virtual private network, or VPN, will protect your online activity from anyone who might want to look at it, including internet providers.

He claimed that his proposed replacement aimed to restore a "light touch, consumer-friendly approach".

Some Reddit users said if the privacy protections are revoked, they would pool their money to try to buy the browsing histories of key Republican lawmakers. "And they want to collect and use this information without providing transparency or being held accountable". Edward Markey (D-Ma.) said on the Senate floor ahead of the vote.

The FTC polices how internet companies such as Google and Facebook handle customer data. But they've never had to directly tell their users about it.

Those rules, not yet in effect, would have required internet providers to ask your permission before sharing your personal information.

The broadband privacy rules, passed by the FCC 3-2 last October, impose a host of new requirements on Internet service providers.

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Google already sells your search history, but names is not necessarily attached to the data, and consumers do not pay for the service, as they do with and ISP, 1010 WINS Roger Stern reported.

The FCC changed how they classified broadband providers under the 2015 net neutrality rule, which also bars them from discriminating against internet traffic from competitors' websites. Be it the digital home assistants to the information that is skimmed over while browsing on a desktop, a consumer is quite vulnerable if the information ends up in wrong hands.

"Will you chip in $5 to help stop Comcast from selling my personal financial information and browsing history?", it asked, pointing out that the bill would now be taken up in the House, "unless we can kill this bad idea".

Another Democratic member stepped down, too, leaving the commission with a 2-1 Republican majority.

According to a report published by Newatlas, industry and ISP lobby groups had reacted strongly against the FCC's proposed regulations.

The vote passed largely unnoticed while most of the United States media's attention was trained on Neil Gorsuch's Supreme Court nomination hearings and the furore surrounding Mr Trump's attempted appeal of Obamacare.

The Senate used the Congressional Review Act to overturn the FCC's provisional rules, as well as, making sure they would not be able to pass similar rules in the future.

As then-FCC chairman Tom Wheeler recognized when the privacy rules were adopted, the FCC does not have the legal power to regulate edge companies. Now, consumer privacy activists are up in arms about this, and we wanted to know why.

"If you're a USA lawmaker, protecting privacy doesn't just mean avoiding collecting their data when they visit your website".