But if you aren't a fan of football and don't want to watch the big game numerous advertisers have published their ads online.
A coveted Super Bowl advertisement slot during the game between the Atlanta Falcons and the New England Patriots go for an average of $5 million for 30 seconds, according to the New York Times.
Unfortunately, all we're going to get is highlights from the game, broadcast in a computer-generated man cave (or "virtual stadium suite" according to the press release).
"We believe in the simple idea that no matter who you are, where you're from, who you love, or who you worship, you deserve to belong", the company wrote in unveiling the ad on Sunday. Their campaign line is: "This year, some of the better moments of the Super Bowl won't only happen on the field".
And here's the Bud Light ad.
And don't get me started on the current crop of Holden ads.
If the starkly divided nature of the United States threatened to make Buck's claim sound debatable, by the time it was all over, the NFL's power in the media ecosystem - and the Super Bowl's unrivaled status as a TV spectacle - had been reinforced.More news: Matt Ryan wins NFL's MVP Award
Wix is promoting its web-development services with an action-packed 30-second spot that stars Jason Statham and Gal Gadot. Even if the teams had to work overtime to do it. "Even before the political climate this was already in the mill", he said.
In what is sure to be among the most talked-about spots, Budweiser is paying tribute to its parent company's co-founder, Adolphus Busch, a German-born immigrant. Stories about Baby Boomers selling out are nothing new. "I think people avoid advertising as much as they can".
The Coen brothers directed this ad for Mercedes.
There's also a little local flair in the commercials this year, University of Rochester Medical Center will also have a local ad.
Honda's ad featured talking high school yearbook photos of celebrities including Steve Carell, Tina Fey, Robert Redford, Missy Elliot and Viola Davis.
Squarespace: Who is JohnMalkovich.com? Extra points to Malkovich for always being willing to poke fun at his own eccentric image. Lady Gaga will headline the halftime show. Do we really need a TV commercial to remind us some air freshener may be needed?
84 Lumber: The Journey Begins. Avocados from MexicoOne of the most trendy fruits returns for another ad in the Super Bowl, except this time their secret society is revealed.