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Snap Inc., the parent of the popular photo-messaging mobile application Snapchat, made it official on February 2: The company has filed the requisite Securities and Exchange Commission S-1 affidavit and will go public next month as reported by eWEEK and other publications back in November. Indeed, the company saw revenue of $404.5 million, past year - up more than 600% from the $58.7 million it generated, in 2015. These losses are up significantly on 2015, where Snapchat made a $372.9 million loss on $58.7 million of revenue.

Spiegel and Murphy's 22 percent share of the company, which can be expected to rise in value as investors rush to buy shares when the offering becomes effective, is worth $5.45 billion at a $25 billion valuation. That would give the company the richest valuation in a US technology IPO since Facebook Inc.

What began as a project between friends at Stanford University is now poised for a $3 billion IPO on the New York Stock Exchange. As noted at the Times, Snap Inc. doesn't expect to main its rapid growth rate forever; once it plateaus, they'll have have to make the most of user engagement to keep their existing users active.

Combined, all these developments mean everything is coming up Snap.

The company, of course, could also pull the plug and choose to remain private if investors seem skittish or the stock market takes a turn for the worse.

Snapchat is seen as an easy way for advertisers to target young people, with over half of its users aged between 13 and 24.

Five years after the launch of Snapchat, Snap is planning to go public.

Snap's filing uses this term no fewer than 17 times. The company says it has 158 million users daily with 2.5 billion snaps sent each day.

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The company filed with an initial size of $3 billion, a placeholder amount used to calculate fees that may change.

Then there's Reggie Brown, who sued Snap Inc.in 2013, alleging that Spiegel and Murphy had taken his idea for Snapchat and ousted him from the company.

Get ready for the next big tech business to go public.

Talking about Facebook, the platform is an unfair comparison to Snapchat given the former has a lot more to offer than just snap features.

At least for the foreseeable future, advertising will remain the primary way Snap makes money, and ARPU shows how much it can make on each user.

Benchmark Capital holds 12.7 percent of Class A shares and 22.8 percent of Class B shares, for a total voting power of 2.7 percent before the offering.

An additional risk is Snap's heavy reliance on Google Cloud for "the vast majority of our computing, storage, bandwidth, and other services".


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