Millennials back up that belief with their wallets: 73 percent of us - more than any other generation - typically shop on Black Friday, whether that's in a store, on our web browser, or in apps.

The bull's eye retailer has started Cyber Monday 2016 sales online on Sunday, November 27 throughout the following day, Monday, November 28th.

CCTV America's Mark Niu reports the story.

US shoppers snapped up Cyber Monday deals on what is usually the single biggest day for internet shopping, after stellar online sales over the Thanksgiving holiday weekend.

- People are shopping online more than ever, and the big companies, like get most of the attention, but local stores are getting in on Cyber Monday, too.

"Once they started doing free shipping, that did for me", said Judy Kruschke, a shopper in Edina.

Of that figure, mobile shopping in the first ten hours accounted for $205 million, Adobe said.

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Indeed, other data released this weekend offers evidence that online spending was strong on Thanksgiving and Black Friday. The same thing is happening with Cyber Monday evolving to Cyber Monday starting on Friday at certain vendors and even earlier.

"People can actually shop in more situations than they've been able to do in the past", said Sam Shrauger, Visa senior vice president of digital products. Adobe pegs Thanksgiving and Black Friday ecommerce sales for both desktop and mobile at a 17.7% growth rate, bringing the total to $5.27 billion. Amazon in a statement said its Thanksgiving sales via mobile devices beat the sales registered on the eve of Cyber Monday a year ago.

Despite the records, stocks of some major online retailers were lower in early trading Monday.

The firm reiterates its bullish target prices and stock ratings of Buy on all its top picks, namely Amazon, Facebook and Google. It's also offering an extra 20% off eligible online and in-store purchases with the code DEALSEEKER over the four days. Overall, mobile drove 55% of all visits to retail sites on Black Friday, with mobile phone ascribing to 45% on online visits, while tablets made up 10%.

Cyber Monday sales increased by 10% to $540 million in early data from Adobe Digital Insights, with Star Wars Lego sets and Samsung 4K televisions among top sellers. For more, CCTV America's Michelle Makori spoke with Scott Schober, president and CEO of Berkeley Varitronics Systems, Inc.

Don't sleep on this day of online deals though.