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The revised outlook dismissed fears that a strong jump in web sales during the Thanksgiving weekend would hurt Cyber Monday.

According to an Adobe Digital Insights estimate, Cyber Monday sales will hit $3.36 billion.

An estimated 51% of shoppers' holiday budgets were projected to be spent this weekend via e-commerce, according to a survey by consulting firm Deloitte. In all, a report by Adobe Systems shows that consumers spent almost $5.3 billion online on Thanksgiving and Black Friday, up almost 18% from past year.

But other days are catching up.

According to a recent report this years online sales reached a massive $3.34 billion and around $1.2 billion was spent on mobile devices.

Sales over the Thanksgiving holiday, which extends into so-called Cyber Monday, are a good indicator of the health of USA consumer spending. Walmart offered $100 off a regularly priced $300 Power Wheels Disney Frozen Jeep Wrangler motorized toy vehicle. Target, meanwhile, is offering 15% off nearly everything in its stores and website for two days: Sunday and Monday.The aggressive discounts come at a cost. A lot of deals are just too good for consumers to wait until they get home, so many people shop while on the clock.

"It's a little staggering to see everyone online and how many people have been to the website and how many people have picked up a shirt online", Frame said.

"It's really this weeklong flow of deals", DuBravac said.

"I have a huge family; shopping the deals between Black Friday and Cyber Monday give me the opportunity to buy better quality items while keeping a budget", she said.

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In retail stores also, mobiles drove the majority of retail sites visits at 56 percent - most of that (47 percent) was from smartphones, as opposed to tablets (9 percent). It has a 1.5 percent margin of error.

Black Friday ushered in a new era in holiday shopping, in what looks to be a win-win-win: Slightly smaller than usual crowds still packed the malls. The company has been running a "6 Days, 6 Offers" sale with todays (28th) sale offer being 40 percent off hats, scarves and gloves.

She felt like prices were better than in past years.

The main concern most people seemed to complain about are the lines and the crowds, which is what Cyber Monday aims to eliminate. The group forecasts 122 million consumers plan to shop on Cyber Monday, up from 121 million a year ago. "This year, we saw a reversal of that trend, which can be attributed to several factors including fewer store openings on Thanksgiving Day, as well as online shopping".

Promotions have changed in response to buying patterns.

"The 2016 holiday shopping season is the tipping point for mobile shopping", said Shawn DuBravac, Ph.D., chief economist, CTA, in a statement.

Overall, this year's holiday season could ring up at $117 billion.

The average amount consumers spent over the weekend was down to $289.19 from $299.60 in 2015, in part due to the steep sales prices retailers were offering.